Hi, I’m Atira✰

I find clarity in complexity. I use research and human-centered thinking to design experiences that make complex products feel simple.

✰ Designed for Amazon and Tech4Good

✰ MSc in Human-Computer Interaction @ University College, London

Hi, I’m Atira ✰

I’m a Product Designer who uses research-backed, human-centered design to turn complex problems into simple, delightful experiences.

✰ Designed for Amazon and Tech4Good

✰ MSc Human-Computer Interaction @ UCL

Co-author on peer-reviewed paper published in ACM ICER 2022

Winner of the CHI 2025 Global Competition and a published paper

Winner of the global CHI 2025 Student Competition and published paper